This is a national initiative by Brand South Africa powered by the organisation For Good to encourage all South Africans – from businesses to individuals, NGOs to government, churches to schools, young and not so young – to contribute to positive change, to become involved, to simply play a part.Through our unique South African spirit of ubuntu and our innate creativity, we hope to bring together like-minded individuals, communities and companies so that we may all become active citizens. Play your part in giving someone a helping hand, donating time and resources, providing the know-how to start a business or an opportunity to kick-start a career. We all have our part to play, big or small.With the 35th anniversary of the Soweto uprisings approaching on 16 June, celebrate what South African youth have achieved. In 1976 they were young, today they are heroes. Everyone needs a hero. You are young now, whose hero will you be one day? Play your part and become that hero … because even heroes have to start somewhere.Play your part today and let us drive this initiative forward into the bright, promising future of ‘South Africa our land’.