SA scores at ‘green’ drinks awards

18 February 2010

South Africa came up trumps at the inaugural The Drinks Business Green Awards, which are designed to highlight leadership on environment, sustainability and climate change by drinks companies worldwide.

Organised by leading European drinks trade publication The Drinks Business, the awards were held in London on 14 February.

‘Significant moment’

Paul Cluver, founder of Paul Cluver Wines, received arguably the highest accolade, winning the Lifetime Achievement Award for his ongoing, visionary approach to conservation and exemplary environmental credentials.

Inge Kotze of the Biodiversity & Wine Initiative was awarded the Personality Award, while Backsberg walked away with the Sustainability Award.

Paul Cluver Wines and Stellar Organics were named runners-up in the Ethical Award category, giving South Africa a notable presence in four of the eight award results.

“This is a significant moment in the development of South Africa’s green credentials and we are delighted so many of our champions are being recognised for the substantial contributions they are making to the advancement of sustainable practice in the wine industry,” Wines of South Africa CEO Su Birch said in a statement this week.

Raising awareness

Designed to raise awareness of green issues in the industry and boost the role of marketing in influencing consumer behaviour, the awards also provide a high-profile platform for companies to showcase their positive commitment to the planet.

“These awards will be a barometer of the newest, most innovative, most ambitious and most effective initiatives by drinks companies to respond to the pressing challenges of global sustainability,” The Drinks Business said on its website.

Award winners were selected on criteria including best outright environmental performance, environmental training, motivational initiatives, individual green campaign launches and ethical initiatives worldwide.

“South Africa is a leader in production integrity and is committed to working in harmony with the environment to ensure long-term sustainable and profitable growth,” Birch said.

SAinfo reporter

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