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The Department of Tourism, Brand South Africa and other partners in the South African tourism industry attended the 36th World Travel Market in London. Minister Derek Hanekom spoke at the event, detailing the highlights of the country's tourism and future plans for the industry.
Popular tourist city Cape Town has won the 2009 Virgin Holidays Responsible Tourism Award, taking the category of best destination.
With sports tourism worth an estimated $600-billion a year, it was little surprise that the 2010 Fifa World Cup, 2010 Winter Olympics and 2012 Summer Olympics were in the spotlight at the 2009 World Travel Market in London.