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One of the major outcomes of the annual World Communication Forum in Davos, Switzerland was an agreement from the BRICS countries, of which South Africa is a member, to set up a Communicators Forum. South Africa's concept of ubuntu was also applauded.
"We are able to clearly articulate what we stand for as country," South African Minister of Communications Faith Muthambi said in her speech at the 2016 World Communication Forum. "It allows us to stand out and stand tall."