Sun City, 11 April 2012: In his opening address at the 4th International Trade and Investment Conference, President Jacob Zuma has reiterated the role that South Africa has played and continues to play, in Africa’s growth. Highlighting Africa’s achievements in the last decade, President Zuma also brought the delegates’ attention to the indisputable fact that Africa is a growing continent that offers the international community high returns on investment; and is now best suited to broader regional integration.
Nation brands are difficult to get right. When it comes to Africa, the branding of the continent is particularly one-sided. It is easy to mistake one of the world's most disparate and compelling continents as an impoverished, war-riddled charity case that is best to avoid.