South Africa performs very well in the more complex areas of competitiveness, such as innovation, technological readiness, and financial market development, according to Caroline Galvan, the World Economic Forum’s Lead Economist for Competitiveness and Risks in Africa.
Building South Africa's reputation in Africa will take effort from business and the government, as well as all South Africans, a research seminar on the nation's reputation hears. While South African businesses were respected in other African countries, South Africans were at times perceived as imposing and aggressive.
Angola is on the rise, and wants to diversify its booming but oil-dependent economy to include more business sectors. That's where South African investors come in, a recent Brand South Africa forum discovered.
Once sworn enemies, in 2012 Angola became South Africa's biggest trading partner on the continent. More than 22 bilateral agreements across a wide range or sectors have been signed between the two nations, and the South Africa-Angola Chamber of Commerce advises local companies on operating in Angola.
Speaking at a seminar organised by Brand South Africa and the Department of Trade and Industry, Andre Groenewald from the Department of International Relations said Africa's star was rising, as the continent's natural resources give it a competitive edge in the global economy.