Tag: SA Inc
Building South Africa's reputation in Africa will take effort from business and the government, as well as all South Africans, a research seminar on the nation's reputation hears. While South African businesses were respected in other African countries, South Africans were at times perceived as imposing and aggressive.
Research into perceptions of South Africa in the rest of Africa found nation brand reputational strengths in culture, music, business sophistication, infrastructure and political management of democratic transitions. But South Africans were also perceived as imposing and aggressive.