Tag: Petrus de Kock
Building South Africa's reputation in Africa will take effort from business and the government, as well as all South Africans, a research seminar on the nation's reputation hears. While South African businesses were respected in other African countries, South Africans were at times perceived as imposing and aggressive.
In 2014, Brand South Africa's Petrus de Kock sat down with Nigerian filmmaker Alex Eyengho to discuss Nollywood. Being the second largest film industry in the world, averaging 1 500 productions a year, and being third most valuable, generating over R130-billion, Nollywood presents South Africa with important lessons for success.
Brand South Africa and Brand Ghana are hosting a dialogue in the capital of Accra this week on building competitive African nation brands. At the same time, the South Africa Incorporated research project is also in the West African country to find out what they think about us. Here’s how the two countries fare in some of the more important economic indicators.
Ghanaian and South African officials, business people, students and civil society will meet in Accra to thrash out ways to build competitive African nation brands. It will look at active citizenship as necessary for economic growth. The dialogue takes place against flat economic competitiveness on the continent as a whole.
Kenya thinks South African business managers are imposing and controlling; Nigerians respect their insistence on corporate governance. How other African countries perceive South Africa affects trade; building better relationships will boost business. Next stop on the South Africa Incorporated research bus is Accra.