Tags National brand

Tag: national brand

Brand SA announces appointment of global PR agency

IMC appoints MS&L as part of our strategy staff to focus on the reputation management of Brand SA

The International Marketing Council of South Africa, the custodian of the South African national brand, has announced the appointment of MS&L Worldwide as its global strategic communications advisor. The appointment follows a lengthy evaluation process which included 16 responses to a public request for proposal and a six-way competitive pitch between short listed agencies.

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