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Africa’s time has come, how do we brand the continent?

1 August 2007, Johannesburg - The final whistle of the 2006 FIFA World Cup in Germany last year signalled that Africa’s time had come – to both host the world’s greatest sporting event in 2010 and market the continent to the world.

The International Marketing Council of South Africa (IMC), together with the 2010 National Communication Partnership Task Team (which includes representatives from government, business and the 2010 FIFA World Cup Local Organising Committee) is hosting the second National Communication Partnership Conference on 15 August 2007 to answer the question ‘how do we brand Africa to the world in the lead up to 2010?’

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