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Lewis Pugh, ocean advocate and endurance swimmer, set out on Thursday on his "most ambitious expedition yet": to become the first person to undertake a long-distance swim in each of the classical Seven Seas, to highlight the need for protected areas in oceans around the world.
It was in South Africa, where he moved from England as a boy, that Lewis Pugh began his ocean swimming love affair. Since then he has completed long-distance swims in all five oceans, including the sub-zero waters of the Arctic and Antarctic - wearing nothing but a speedo.