Tags Joseph Blatter

Tag: Joseph Blatter

Winning the World Cup of branding

The 2006 Fifa World Cup did something to the German psyche that no politician had ever achieved – it imbued the nation with a sense of pride and common destiny. In 2010, hosting the most successful World Cup ever obliges South Africa to raise the bar on Germany’s rebranding success, writes branding expert Dr Nikolaus Eberl.

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