Tags John Hlophe

Tag: John Hlophe

2010 and the craft of the possible

Cashing in on 2010 (within the law)

Fifa is ruthless, and mostly successful, in going after "ambush marketers". But Paul Bannister, acting CEO of the International Marketing Council of South Africa, believes there is still plenty of scope for businesses to benefit from the 2010 Fifa World Cup - without breaking the law.

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