The Phumlani Nkontwana Foundation aims to foster an enabling educational environment in South Africa by capacitating teachers and inspiring scholars from under-resourced public schools to excel.
5 years ago when we started developing Brand South Africa there were no templates for us to learn from – nation branding has only begun to come into its own now as the global market place has become so intensely competitive. So, we at Brand SA with a mandate from the President to change the perceptions of SA - to attract tourism, trade and investment, forged our own way. Using the process of the Unilever brand key, a gift from Niall Fitzgerald to president Mbeki, we started our fascinating journey. The process took 18 months and incorporated the views of 25 000 people. The defined essence of the brand I am sure you are all familiar with – South Africa – Alive With Possibility!
From a speech delivered by Yvonne Johnston, CEO of the International Marketing Council, at Melrose Arch on 11 September 2006.