Tags For years Apple viewed Nigeria as too poor to be an attractive market

Tag: For years Apple viewed Nigeria as too poor to be an attractive market

More than land, labour and commodities – the scramble for trade with Africa

For years Apple saw Nigeria as too poor for its products, so Samsung took the gap and now dominates mobile telephony in Africa’s most populous country. Global investors stand to lose if they ignore Africa’s potential, and the dynamics of its markets.

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