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Previous Campaigns

Browse through some of the material Brand South Africa created for specific projects such as South Africa’s hosting of the 2010 FIFA World Cup™...
Springboks tighten grip on Tri-Nations

Corporate Identity

Welcome to the brand guideline manual for Brand South Africa Our purpose is to create a positive and compelling brand image for South Africa, both...

2010 World Cup journalist’s toolkit

The journalist's toolkit provides media professionals with comprehensive in-depth background information, statistics, facts, figures and more with over 60 detailed official documents on the 2010 Fifa World Cup.
2010 World Cup background resources

Useful facts for tourists

Information about public holidays, who and how much to tip, where you're allowed to smoke, the time zone that South Africa falls into and what to expect from the seasons.

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