Social media is democracy in action, and the government is quickly catching on to its cool factor – and its ability to build personal relationships between citizens and what has always been perceived as a monolithic, out of touch structure. Social media has its downfalls, but getting up close and personal with the electorate outweighs these.
Bloggers in the West African country of Ivory Coast are using a "soap bucket challenge" on social media to raise awareness about the deadly Ebola virus, and educate the people on how to avoid infection.
Social media is bringing health-, nutrition-, education-, and politics-related information to Africans’ smartphones at a phenomenal rate. Now, social media giant Facebook is investing in its 100 million-strong African fanbase to build new business.