Brand South Africa and Brand Ghana are hosting a dialogue in the capital of Accra this week on building competitive African nation brands. At the same time, the South Africa Incorporated research project is also in the West African country to find out what they think about us. Here’s how the two countries fare in some of the more important economic indicators.
Ghanaian and South African officials, business people, students and civil society will meet in Accra to thrash out ways to build competitive African nation brands. It will look at active citizenship as necessary for economic growth. The dialogue takes place against flat economic competitiveness on the continent as a whole.
Angola is on the rise, and wants to diversify its booming but oil-dependent economy to include more business sectors. That's where South African investors come in, a recent Brand South Africa forum discovered.
Once sworn enemies, in 2012 Angola became South Africa's biggest trading partner on the continent. More than 22 bilateral agreements across a wide range or sectors have been signed between the two nations, and the South Africa-Angola Chamber of Commerce advises local companies on operating in Angola.
South Africa’s overall global reputation has remained steady for the second consecutive year – this is according to the latest Anholt-GfK Nation Brands Index, an annual survey which measures global perceptions of 50 countries worldwide.
• 'Don't underestimate South Africans