The launch of Cadbury’s Fairtrade-certified plain Dairy Milk chocolate in South Africa means that. for the first time ever, those with a sweet tooth can indulge their love of chocolate while knowing that they are helping small-scale farmers and communities.
• Nestlé expands operations in SA
Confectionery giant Cadbury has made a landmark stride towards bringing progress and stability to the lives of poor farmers in the developing world. Since becoming Fairtrade certified for its best-selling Dairy Milk brand, farmers in West Africa will now be able to secure better deals for their produce.