Dutch beer company Heineken is eyeing Africa's beer drinkers, and aims to grow its profile by meeting the continent's taste for home brews. Its brewery in Ethiopia produces alcoholic and non-alcoholic beers and is preparing to launch its Harar Beer label internationally.
No longer satisfied with mass-produced brands, beer drinkers are looking for an interesting alternative. Welcome to the craft beer industry. As more people yearn for a more peaceful pace of life, microbrewing and slow food are becoming more popular.