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Name an African elephant and save it

Amarula’s Name Them, Save Them campaign fights elephant poaching and gets society to understand these mystical creatures. Ray Maota There are less than 400 000 African...

Elephants get their day

World Elephant Day, 12 August, aims to raise awareness of the dangers faced by the gentle giants of the wild and to support initiatives that protect them. Their numbers in Africa are down from a million in 1980 to less than 400 000 today.
Tusker research goes social

Amarula cream a global market leader

According to a survey by market research company Euromonitor, South Africa’s Amarula cream liqueur is the fastest-growing product in its category for the year 2010.
Amarula one of world's top 10 liqueurs

Amarula one of world's top 10 liqueurs

Amarula one of world’s top 10 liqueurs

South Africa's popular cream and marula spirit, Amarula, debuted in sixth place in a recent poll of the world's hottest bar brands by respected global publication Drinks International.

Amarula project uplifts South African women

For nearly a decade now, the Amarula Trust has run a job-creation project in the Western Cape’s poverty-stricken Sir Lowry’s Pass village, giving the women involved access to much-needed income.
Women's rights in South Africa to advance

Amarula one of world’s top 10 liqueurs

South Africa’s popular cream and marula spirit Amarula has debuted in sixth place in a recent poll of the world’s hottest bar brands, conducted by respected global publication Drinks International.
Amarula makes a splash in India

Amarula makes a splash in India

Distell, South Africa's biggest wine and spirits producer, has launched its flagship cream liqueur Amarula in India, one of the world's fastest-growing economies.

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