Tags Alignment

Tag: alignment

African communicators to discuss Communication Alignment

African and South African communicators are getting together in Johannesburg on Wednesday, 15 August to discuss how best to take advantage of the marketing opportunities presented by the 2010 FIFA World Cup™ to positively project the continent to the world and to change entrenched perceptions.

“The 2010 World Cup will be an opportunity to build African solidarity and to foster a climate that contributes to making the world think differently about us; because we are going to deliver a World Cup experience that will be hard to match”, says Yvonne Johnson, CEO of the International Marketing Council of South Africa (IMC).

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