The impact, profile and reputation of South Africa on the African continent

Brand South Africa and the South African Research Chair Initiative in African Diplomacy is hosting a roundtable on South Africa relations with fellow African countries at the University of Johannesburg. Based on Brand South Africa’s SA Inc research project, the findings that will be shared will provide a holistic view of South Africa’s impact on the continent.Joburg-textJohannesburg, Monday 14 March 2016 – One of the objectives of Brand South Africa’s research in peer African markets is to develop a more integrated and holistic understanding of the full spectrum of South African activities in peer markets.Brand South Africa, in partnership with the South African Research Chairs Initiative (SARCHI) Chair in African Diplomacy (University of Johannesburg) invite media to a roundtable where findings from research in Senegal, the Democratic Republic of Congo, and Angola will be shared.Key issues to be interrogated include:

  • Lessons from a market entry strategy point of view
  • Cultural competency when engaging with peers across the continent
  • Lessons from South African expats and expertise in key markets
  • The reputation profile of South Africa – beyond policy
  • Lessons on the need for creative interventions to share expertise and experiences between government, business, and academia to build national competence and enhance African integration.

All guests, including media, are requested to bring along any form of identity (Licence, I.D, Passport) as well register their car by providing the model/make and registration number of the vehicle when confirming attendance.Join the research roundtable  as follows:Date: Wednesday 16 March 2017Time: 09h30-12h30Venue: University of Johannesburg – Kingsway Campus library, Level 5 AuditoriumRSVP: Please confirm your attendance with Tsabeng Nthite ontsabengn@brandsouthafrica.comAbout Brand South AfricaBrand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.About SARCHI Chair in African DiplomacyThe National Research Foundation (NRF) South African Research Chairs Initiative (SARCHI) Chair: African Diplomacy and Foreign Policy is a newly established research and post-graduate training initiative under the aegis of the Faculty of Humanities at the University of Johannesburg. Headed by Prof Chris Landsberg, it seeks to respond to the fluctuating state of Africa’s international affairs by developing a research and outreach agenda embedded in strong basic and applied primary research.Join the conversation at: #SANationBrand. Follow us on Twitter using @Brand_SA and on Facebook. Tell us how you Play Your Part for South Africa through the website or the @PlayyourpartSA Twitter page.For more information or to set up interviews, please contact:Tsabeng NthiteTel: +27 11 712 5041Mobile: +27 (0) 76 371 6810Email: tsabengn@brandsouthafrica.comVisit www.brandsouthafrica.com