The positive view South Africans have, was tracked by Kuper Research and made public in October. The National Perception Audit was done for the International Marketing Council of South Africa (IMC), custodians of Brand South Africa.
“The research shows that there is an overwhelming sense of optimism and pride in South Africa, which will serve us well as we count down the days to the 2010 FIFA World Cup,” says the CEO of the IMC, Yvonne Johnston.
The Kuper Research, which surveyed over 2 500 adults nationally, shows that 90% of South Africans believe that the country will stage a World Cup event which will put the country on the world’s map, while a slightly lower percentage (87%) feel it will have a positive impact on international perceptions of South Africa.
That the football event will have benefits beyond 2010 is believed by 85%, while 82% think it will improve the lives of many people in the country.
“The FIFA preliminary draw will focus the world’s attention on South Africa and on a people who believe that the 2010 FIFA World Cup will be an outstandingly successful event”, Ms Johnston said. “We will showcase a South Africa – Alive with Possibility”.
Issued by Meropa Communications on behalf of the International Marketing Council (IMC) of South Africa.
For more information, please contact:
Lauretta Theys, Meropa Communications
Telephone: 083 4444 755
Tumelo Kumalo, International Marketing Council (IMC)
Telephone: 011 483 0122