JOHANNESBURG, October 1o 2013 – Brand South Africa Board member Geoff Rothschild today joined a panel of judges at the Accenture Innovation Awards at which South African companies showcased innovative concepts of leading South African companies.
Speaking from the event, Geoff Rothschild said, “The 190 entries being showcased at the inaugural Accenture Innovation Index reflects positively on South Africa’s entrepreneurial spirit and ability to respond to the changing business and social environment in the country.”
“This spirit is also attested to by South Africa’s ranking on the innovation pillar in the 2013 World Economic Forum’s Competitive Index. South Africa improved its ranking from 42 in 2012 to 39 in 2013. Entrepreneurship and innovation is key to driving development and economic growth in countries.”
“The Accenture Innovation Awards also highlights the commitment of South African business to strengthening and growing the South African economy while responding to changing conditions in the country.”
“The high level participation at this event truly inspires new ways of business doing business in a developing economy,” concluded Mr Rothschild.
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Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness abroad. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.
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