Johannesburg, Friday 20 February – Media Tenor’s Africa Country Image Award was today presented to Brand South Africa chairperson Chichi Maponya in Vienna, Austria.
Maponya expressed her appreciation that South Africa was chosen as a recipient of the prestigious award. “This award shows us that the image and reputation of our country is on an upward trajectory,” she said.
“What needs to be done now is for each citizen of our country to play our part to ensure that we build on the successes at hand. Indeed, reputation is a fragile asset which must be maintained and nurtured consciously and consistently by all stakeholders.”
The results were based on a scientific media content analysis of 11 704 reports on Africa out of 457 738 reports on global TV and opinion-leading business and financial print. A catalogue of 10 criteria was applied to the reports to gauge a country’s performance.
Criteria included basic visibility and no excess negativity, political performance, economic performance, social developments and leadership qualities.
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