By Bhekumuzi Mdakane
11 September 2013
Walking along the streets of South Africa, a unique country filled with smiles, I can’t help but love its taste in fashion.
I have begun to realise that while this rainbow nation dresses in a colourful and fashionable manner, we are, above all, very stylish. We have taken the “Western look” and fused it with our traditional sense, bringing new inspiration to the cat walk.
SA Fashion Week happens to be one of the must-see or must-be-part-of kind of event that most designers want to be at.
Fashion is the heart and soul of any individual’s identity. Every corner you take in South Africa will reveal a vibrant new look that is enough to inspire any designer. Our diverse culture is made for all shapes and sizes – literally, for in South Africa we are proud to have curvy women who can pause time with their African beauty.
Here is where you’ll find people who take pride in what they wear. It is all about what makes you look good. Our fusion works wonders for one reason: we love fashion and we are not afraid to experiment.
We have many trends and designers that have influenced the international market, showcasing our “swag”, as they call it on the streets. Fashion label Sun Goddess was founded in 2000. A highly successful label both locally and globally, their rare and exquisite signature handiwork, fabrics and unique palettes define African luxury.
Designer David Tlale is a man who has made his mark and has showed the true identity of South African style and fashion sense. Tlale is a Play Your Part ambassador, who uses only South African materials in his designs. He recently took part in the 2013 New York Fashion Week.
Other internationally successful labels include Marc and Michael by Marc Glass and Michael Pokroy, Black Coffee by Jacques van der Watt, Fundudzi by Craig Jacobs, Stoned Cherrie by Nkhensani Nkosi, and Loxion Kulca by Wandi Nzimande and Sechaba Mogale. Just mentioning them makes me wonder want the future holds for our taste, not to mention style.
We have it, we wear it, we are proud of it – and, boy, we make it look good! Inspiring people is our motto.