South Africa comes together to discuss the nation’s Competitiveness


JOHANNESBURG, October 30 2013 – South Africa will on Tuesday 5 November 2013 come together to discuss the nation’s competitiveness when Brand South Africa hosts the inaugural Competitiveness Forum at Gallagher Estate in Midrand, Gauteng.

Deputy President Kgalema Motlanthe will deliver a keynote address to over 200 representatives who will represent a cross section of stakeholders to deliberate on what competitiveness is and why South Africa needs to be competitive.  A critical element of this discussion will be how does being competitive as a nation contribute to the implementation of the National Development Plan.  Also referred to as Vision 2030 this plan will drive our national economic and social development and growth.

The discussion around competitiveness is one that many developing countries have had and international best practice has shown that national growth and development can only be achieved when all citizens participate in driving this agenda.  South Africa needs all our people to be committed to Vision 2030.

South Africa has already made strides in its international competitiveness.  A range of international indices observe that although there are challenges in the country, there are many positive developments particularly in the area of entrepreneurship and innovation.  The 2013 World Economic Forum’s Global Competitive Index ranked South Africa very strongly in this pillar.  This has also been shown the world over as a critical driver of national competitiveness.

Latest reports also show that the country’s domestic situation is also improving with unemployment decreasing to levels last seen in 2008.  National pride has also been shown to contribute decisively to a country’s reputation and competitiveness.  The Forum aims to create the impetus of this national positivity while indicating how we can all join hands to work together for South Africa’s development.

As part of the national commitment to the National Development Plan and South Africa’s competitiveness, the Forum will also be addressed by Ministers in the Presidency Collins Chabane and Trevor Manuel.

Other notable speakers at the Competitiveness Forum will include Brand South Africa Chairperson Chichi Maponya, Brand South Africa CEO Miller Matola and a senior representative from the business sector.

Following a high level opening plenary session, delegates will breakaway into sessions to discuss areas that decisively contribute to a nation’s competitiveness: Education, Skills & Labour; Infrastructure; FDI Competitiveness; Governance & leadership; Manufacturing & related services.
A detailed programme follows hereunder.

Limited seats are still available and stakeholders are invited to register as delegates to be part of this historic conversation at: or


South African Competitiveness Forum


Tuesday 5 November 2013

Gallagher Estate




Person responsible


08.30 – 09.00

Arrival & Registration

Brand South Africa

09.00 – 09.05


Ms Chichi Maponya – Brand SA Chair

09.05 – 09.15

Welcome & setting the context

Minister Collins Chabane, Minister in the Presidency: Performance, Monitoring and Evaluation

09.15 – 09.45

Key Note Address

Deputy President Kgalema Motlanthe

09.50 – 10.20

The National Development Plan and enhanced national competitiveness

Minister Trevor Manuel – Minister in the Presidency

10.20 – 10.40

NDP & national competitiveness – a view from Business

Senior representative from the business industry

10.40 – 11.00

Coffee Break – delegates



Parallel Press Briefing


Minister Manuel; Minister Chabane; Brand SA Chair; Mr. Mabuza; Brand SA CEO


11.00 – 11.20


Introduction of SA Competitiveness Forum Concept & Objectives

Mr. Miller Matola – CEO, Brand South Africa

11.20 – 11.40

Content Briefing & Setting the scene for Breakaway working sessions

Dr. Petrus de Kock – Research Manager, Brand South Africa

11.40 – 13:00

Breakaway working sessions commence


I – Education, Skills & Labour

Moderator: Prof Adam Gordon – Wits Business School



*Black Business Council – TBA

*Annsilla Nyar – Higher Education South Africa

*Gerhard Papenfus – National Employers Assoc/SA

*Andrew Levy – Labour analyst

*Totsi Memela-Khambule – IWF SA


II – Infrastructure

Moderator:        Dr Thokozane Simelane – Africa Institute of South Africa




*Vivian Reddy – Edison Corp

*Stanley Subramoney – PWC/Nepad Foundation

*Monhla Hlahla – IWF SA

*Ebrima Faal – African Development Bank


III – FDI Competitiveness


Dr. Rene Horne – Wits Business School



*Dolly Mogoatle – IWF SA

*Dr Lesley Sedibe – Proudly SA

*Simon Freemantle – Standard Bank

*Cas Coovadia – Banking Association of SA

*Siobhan Cleary – Johannesburg Stock Exchange


IV – Governance & leadership

Moderator: Mr. Trevor Ndlazi – Reputation Institute (SA Country Director)



*Dr Vuyo Mahlati – IWF/ NPC

*Prof Anthoni van Nieuwkerk – Wits Business School

*Nomaxabiso Majokweni – BUSA

*Trevor Ndlazi – Reputation Institute

*Prof Dirk Kotze – UNISA


V – Manufacturing & related services


Mr. Karthi Pillay – Deloitte



*Sello Maisa – Productivity SA

*Nalini Naicker – Gauteng Planning Commission

*Tina Eboka – IWF SA

*Coenraad Bezuidenhout – Manufacturing Circle

13.00 – 14.00


14.00 – 15.00

Delegates return to breakaway sessions for workshop discussion of issues raised in pre-lunch session

15.00 – 15.15

Leg stretch and breakaway session switch opportunity

Delegates can choose to join other sessions to contribute to discussions on other themes

15.15 – 16.00

Finalisation of breakaway session report backs

16.00 – 16.45

* Delegates return to main plenary for breakaway session report backs

* Breakaway session Moderators report back to plenary

* Facilitated by Brand SA Chair & CEO + Research Manager for support

16.45 – 17.00


Ms. Maponya, Brand SA Chair


Cocktail function


The story of the Brand called South Africa

Ms. Wendy Tlou, Director, Strategic Marketing & Communications




Note to Editors:

Brand South Africa’s partners in this event include:

International Women’s Forum (SA)

The International Women’s Forum (IWF) is a global organisation of preeminent women of significant and diverse achievement who come together across national and international boundaries to share knowledge and ideas, enrich lives, provide a network of support and exert influence. Through its Leadership Foundation, the IWF helps prepare future generations of women leaders. With forums throughout North America, South America, Africa, Asia, Europe and the Middle East, the IWF facilitates networking among women of achievement and promotes opportunities for women in leadership. Founded in 1982 in the United States, the IWF has grown across five continents into 26 nations and 60 affiliated forum locations and currently has a membership of over 5 000 women leaders.  The International Women’s Forum of South Africa (IWFSA) was established in 2000. IWFSA currently has some 70 members drawn from government, business, the sciences, the arts and numerous other areas.

Reputation Institute

Reputation Institute is a leading reputation-based advisory firm, founded in 1997.  The most prominent management tool is the RepTrak model for analysing the reputations of companies and institutions – best known via the Forbes-published Global RepTrak 100, the world’s largest study of corporate reputations.


Under the Deloitte brand, around 200,000 professionals in independent firms globally, collaborate to provide audit, consulting, financial advisory, risk management and tax services to selected clients. Deloitte is one of Africa’s leading professional services firms. It provides these services through nearly 3,800 people in 9 offices in South Africa and 17 cities in Southern Africa. Deloitte is the South African member firm of Deloitte Touche Tohmatsu Limited. Deloitte aims to drive economic growth, capitalise on business opportunities and respond productively to challenges. Through its business, it supports the creation of a sustainable and prosperous society.

Manufacturing Circle

The Manufacturing Circle was formed in 2008. It interacts with government and other stakeholders in order to review, debate and help formulate policies which will have a positive impact on South Africa’s manufacturing base. The Manufacturing Circle is made up of a number of South Africa’s leading medium to large manufacturing companies from a wide range of industries. Some of the members are leading South African exporters of manufactured goods to markets around the globe, others are locally based and locally focused companies competing with the best in the world. There is one common denominator among them and that is a passion for manufacturing, coupled with a fervent belief that for South Africa to be economically strong, its manufacturing sector must be strong. A strong and developing manufacturing sector will drive the creation of skilled and semi-skilled jobs in the South African economy.

Department of Trade and Industry

The Department of Trade and Industry is headed by Minister Rob Davies. The Department aims to facilitate transformation of the economy to promote industrial development, investment, competitiveness and employment creation.

Proudly South African

First conceived at the Presidential Job Summit in 1998, the Proudly South African Campaign was born out of socio-economic necessity to create jobs, under the leadership of the former South African President, Nelson Mandela. Through the National Economic Development and Labour Council (NEDLAC), the Proudly South African Campaign was launched in 2001 and supported by Government, Organised Business (BUSA), Organised Labour and Organised Community.

The Proudly South African “buy local” campaign encourages the nation to buy local products and make use of local services, in an effort to stimulate the local economy and help create jobs. Proudly SA also promotes national pride, patriotism and social cohesion. When consumers buy locally produced products and support local service providers, the local economy is stimulated and sustainable job opportunities are created. By supporting local producers and manufacturers (by buying goods which carry the Proudly South African logo or a ‘Made in South Africa’ label) each and every South African can contribute towards creating a bigger demand for home grown products and services; stimulating South Africa’s economic growth; helping to prevent job losses and helping to create job opportunities.

National Planning Commission

The National Planning Commission is chaired by the Minister in the Presidency for National Planning, Trevor Manuel. The NPC is responsible for developing a long-term vision and strategic plan for South Africa. It will also advise on cross-cutting issues that impact on South Africa’s long-term development. The NPC’s mandate is to take a broad, cross-cutting, independent and critical view of SA, to help define the country we seek to achieve by 2030 and to map out a path to achieve those objectives. The Commission has produced the National Development Plan, which is the blueprint for a successful South Africa. The establishment of the NPC is government’s promise to its citizens that it is building a state that will grow the economy, reduce poverty and improve the quality of life of all citizens.

PMR Africa

PMR Africa offers consulting, research and risk management services. The PMR Africa national survey measures ‘excellence’ according to eleven attributes, which include customer service, BEE, social responsibility and sustainable development. Its questionnaires are developed with the input of key role-players in the specific industries. PMR also generates country profiles, with information on nations’ economic and social standing and puts together community profiles. These community surveys and the collection of data on local dynamics constitute a vital source of information. The purpose of this survey is to strengthen the strategies of communities, as well as to empower communities.

Wits Business School

The Wits Business School mission is to establish and maintain excellence in scholarship in business and management education, through the promotion of research and teaching in the various business and management disciplines. WBS has a strong reputation as a leading business school provider of MBA and other Masters business degree courses, and an extensive range of short-course executive education, leadership development, and corporate learning options. As one of the leading business schools in South Africa, its terrain of knowledge and activity is local, African, and international. WBS academic faculty is drawn from a number of nationalities including Sweden, Great Britain, Germany, Zimbabwe, Ghana, Ireland, USA and Madagascar. Approximately half of its academic fulltime staff is non-South African. The visiting faculty is primarily based in the United States, and it has representation from several other countries.

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness abroad. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

Further resources from Brand South Africa

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For more information or to set up interviews, please contact:

Nadia Samie-Jacobs
Public Relations Domestic
Tel: +27 11 712 5007 Mobile: +27 (0)72 777 9399