SA’s reputation secure despite Rugby World Cup defeat

Johannesburg, Sunday 9 October 2011:
Following today’s match between the Bokke and Australia, South Africa is disappointed that we will not bring the Webber Ellis Cup back to our shores. But with the internationally hailed demonstration of sportsmanship, skill, unity and leadership by our team, South Africa leaves the tournament with its reputation for sporting excellence secure  and citizen participation standing remain intact.

Miller Matola, CEO of Brand South Africa said: “Despite their loss the Springbok team has made the South African nation proud. Throughout the country, indeed throughout the world, millions of South Africans have played their part by waving our flag with hope and wearing our jersey with pride – all in support of our team.

“Once again we have demonstrated the unifying and uplifting power of sport. Indeed we are world-renowned not just for sporting excellence but for showing how sport can unite a nation and make history.

“In New Zealand, our global South African community have further enhanced our reputation for friendliness, passion and pride in our nation.

As Brand South Africa we call upon every South African to continue to keep the the pride, passion and spirit of our rugby world cup campaign alive.”