13 July 2011
The International Marketing Council of SA (IMC) has added its voice to the Mandela Day drive for civic participation with the launch of Play Your Part, a campaign designed to get all South Africans doing something, whether big or small, to contribute to a better future for all.
Speaking at the launch of the initiative at the Nelson Mandela Foundation in Johannesburg on Wednesday, IMC CEO Miller Matola said: “A nation of people who care deeply for one another and the environment in which they live and who take action by doing something positive, whether big or small, is good for everyone.”
Play Your Part encourages ordinary citizens to use whatever resources they have at their disposal – whether time, money, skills or goods – to contribute to positive change in the country.
“There are numerous stories and real life experiences ready to be told of people and organisations that are making a positive difference – these stories should be told to lift our spirits and inspire everyone to play their part,” Matola said at the press briefing.
Matola said the campaign complements the Mandela Day campaign which is celebrated on Nelson Mandela’s birthday on 18 July, asking people to take 67 minutes of their lives to try and make the world a better place – while urging them “make every day a Mandela Day”.
To join the movement, people can visit www.playyourpart.co.za, which connects to forgood, a home-grown social network that brings people and groups together for positive change.
The forgood social network enables individuals and groups to create their own profiles, interact with others, garner support for their own causes and join in with others, depending on where they live and the things they’re passionate about.
“The ethos and legacy of Nelson Mandela is important for the country, and not for a single organisation, because it carries the values of what this great nation should be about and … sets an example of what we should do,” Matola told journalists. “Therefore it is important that we all contribute towards making a difference in the country.”