‘Nothing lasts forever when it comes to reputation’

 

anne taylorBy Anne Taylor
22 October 2013

In a recent interview with the Mail & Guardian, Brand South Africa’s UK and US country managers show what they’ve learnt over the past 10 years in talking about South Africa

“They seem to positively relish the challenge of turning any ­conversation about the country to the positive,” journalist Phllip de Wet writes.

He says John Battersby and Simon Barber are not at all like the “typical overly optimistic cheerleader” but, instead, back up their attitudes with solid arguments and “push their rose-tinted glasses almost exclusively on foreign audiences (targets arguably deserving of such treatment)”.

The pair were also interviewed by Business Day about the challenges of marketing a complex country like South Africa. Battersby explains that while South Africa rode the crest of the wave after its success as host of the 2010 World Cup, “nothing lasts forever when it comes to reputation”. He explains how they have managed the fall out after Marikana, where 44 people – mostly striking mine workers – were shot dead.