NCP 2007 Conference Background

On 15 August 2007 the 2010 National Communication Partnership (NCP) will hold its second annual conference. At the conference, communicators from the African continent have been invited to discuss how best to take advantage of the 2010 FIFA World Cup™ to positively project Africa to the world, to take advantage of the opportunity to build African solidarity and to foster a climate that contributes to African growth and development.

The first African World Cup provides a unique communication opportunity for Africans to tell their own stories of the continent.

By taking advantage in this way of the opportunity provided by the 2010 World Cup, Africa will create as a legacy of 2010 a strengthened capacity to insert its own content into international information and communication flows.

The conference theme – Africa’s time has come – celebrates the continent’s joy and pride at being at long last the host of the world’s most popular tournament. It expresses the continent’s confidence that the 21st Century is a century of African growth and development in Africa. It expresses a resolve to ensure that the 2010 World Cup contributes to that progress South Africa, the African Union, FIFA and the Organising Committee have committed that the 2010 World Cup will contribute to a 21st Century of growth and development in Africa and provide momentum to the African renaissance.

One of the biggest impacts from hosting the World Cup will come from the phenomenal marketing and communication opportunity it will offer the country and continent. That is why communicators from across the continent have a vital role to play in achieving this continental commitment to a truly African world cup and one that leaves a legacy for Africa.

In South Africa a 2010 National Communication Partnership has been established to ensure that the country’s communicators make the most of this opportunity of a lifetime. To fully achieve the vision of an African World Cup this must be extended to create linkages and partnership with communicators across the continent and in the diaspora. This year’s Partnership conference is one step in this ongoing process.

Please note: This conference is by invite only, please contact should you require further information.

Speaker profiles

Mr Tim Modise

Chief Communications and Marketing Officer
2010 FIFA World Cup Organising Committee South Africa (O.C)

Mr Nkenke Kekana

Chairperson: 2010 National Communication Partnership (NCP)

Rev Dr Makhenkesi Stofile

Minister of Sport and Recreation South Africa

Mr Danny Jordaan

CEO: 2010 OC

Mr Ben Egbuna

President of the African Union of Broadcasting and Director General of the Federal Radio Corporation of Nigeria

Ms Yvonne Johnston

CEO: International Marketing Council

Cluster champions

Advertising and marketing

Mr Nkwenkwe Nkomo
Co-chairperson: 2010 NCP
Association for Communication and Advertising

Tourism promotion

Mr Sugen Pillay
General Manager: Events Platform South African Tourism

Media and communications

Mr Thabo Masebe
Chief Director: Government and Media Liaison
Government Communication and Information System


  • ‘Africa’s time has come’ – 2010 National Communication Partnership Annual Conference
  • Conference to look at communications opportunities for SA, Africa in 2010

Media releases

  • African communicators to discuss Communication Alignment
  • African broadcaster for 2010 NCP