National Book Week Forum 2014

 

National Book Week Forum launches

The South African Reading Foundation (SARF) in partnership with OR Tambo International Airport, Brand SA and the University of Johannesburg will launch the second annual National Book Week Form forum on Tuesday, 2 September 2014.

The theme for National Book Week South Africa this year is “going places” which illustrates that reading books can take us places both in terms of one’s career , socially, as well as through the travelling one does in each story. The sub-theme for our forum is Intellectual Swag which means it’s cool to be intelligent. This concept allows us to counter negative stereotypes associated with reading books and has proven to increase the appeal of the activity amongst youth.

At the National Book Week Forum business leaders, authors and celebrities will come together to discuss how books have assisted them to progress in their careers as well as how we can spread a culture of reading books in South Africa

Guest speakers for the day will include: CEO of Shanduka Group Ms Phuti Mahanyele, Author Mr Shaka Sisulu, Author Ms Gugu Ndima, OR Tambo International Airport Brand and Comms Manager Mrs Unathi Batyashe-Fillis, Brand SA Director: Strategic Marketing & Comms, Wendy Tlou, Media Personality Ms Pearl Thusi (MC), Actress Ms Nolo Phiri and Chairperson of the SA Reading Foundation Tebogo Ditshego.

About the South African Reading Foundation

The South African Reading Foundation (SARF) is an organisation which encourages young South Africans to read books and also creates access to reading material. Through social media initiative @ReadabookSA, SARF has attracted over 30,800 followers on Twitter and has become the most followed book club in South Africa.

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

About Play Your Part

Play Your Part is a nationwide campaign created to inspire, empower and celebrate active citizenship in South Africa.  It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing – because a nation of people who care deeply for one another and the environment in which they live is good for everyone.

Play Your Part is aimed at all South Africans – from corporates to individuals, NGOs to government, churches to schools, and young to not so young.  It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all. There are numerous opportunities, big and small, for each and every South African to make a positive difference in the communities in which they live and operate. Play Your Part encourages them to act on these opportunities.

The campaign is driven by the Brand South Africa.

Further resources from Brand South Africa

Media are invited to visit http://www.southafrica.info/ for further resources which can be reproduced without any copyright infringement.  Kindly attribute to Brand South Africa.

 

 

Note to Editors

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa with a mandate to build the country’s brand reputation, helping to improve its global competitiveness. It also aims to build pride and patriotism among South Africans, contributing to social cohesion and nation brand ambassadorship.

About Play Your Part

Play Your Part is a nationwide campaign created to inspire, empower and celebrate active citizenship in South Africa.  It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.

Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young.  It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.

There are numerous opportunities for each and every South African to make a positive difference in the communities in which they live and operate. Play Your Part encourages them to act on these opportunities, whether big or small. The campaign is driven by Brand South Africa.

More resources from Brand South Africa

Media are invited to visit SouthAfrica.info and Media Club South Africa for further resources that can be reproduced without any copyright infringement.  Kindly attribute to Brand South Africa.

Join the conversation

 

Follow Brand South AfricaTell us how you Play Your Part
Facebook: www.facebook.com/BrandSouthAfricaFacebook: www.facebook.com/PlayYourPart
Twitter: @Brand_SATwitter: @PlayYourPartSA
Website: www.brandsouthafrica.comWebsite:  www.playyourpart.co.za

Contact

For more information or to set up interviews, please contact: Boitumelo Mpete
Tel: +27 11 712 5007
Mobile: +27 (0) 82 358 9047
Email: boitumelom@brandsouthafrica.com