Johannesburg, Thursday 17 September 2015 – Brand South Africa today took the national agenda to build and profile South Africa’s competitive strengths to Nelspruit, Mpumalanga, during a one-day workshop.
The workshop was attended by local government representatives and officials from the Department of Health, Department of Rural Development and Land Reform, and the Government Communication and Information System.
Robust discussion ensued on what makes South Africa a globally competitive inward destination for investment, tourism and skills and how provinces can play their part.
Provincial and city brands are a critical building block of the nation brand, particularly as they often provide the first experience of a country. Visitors and investors experience a country through its provinces and cities and it for this reason that Brand South Africa is taking its programmes to provinces.
One of the greatest attributes of the province of Mpumalanga and a significant contribution to the nation brand is its tourism offering and experience which begins at the airport. Discussions at the workshop centered on economic development and potential in the province. This will impact positively on both provincial social and economic development and ultimately South Africa’s reputation.
Follow the conversation on #CompetitiveSA