Jozi jols to celebrate 30 days to 2010 FIFA World Cup™

New Brand South Africa logo

10 May 2010, Johannesburg – The Bree Street Taxi Rank, Noord Street Taxi Rank, Gandhi Square, Jabulani Mall and Maponya Mall are the places to be to join Brand South Africa’s 30-day 2010 Fifa World Cup™ celebrations on Tuesday, 11th May 2010.

A celebratory procession marking just one month until the kick-off of Africa’s first World Cup™ will be led by the People’s Bus and will include a Joburg Tourism rig, Harley Davidson bikers and the Metro Police. The procession will make its way from Mary Fitzgerald Square in Newtown to Maponya Mall throughout the day with South African celebrities, Athur, Chomee, Slikour and Sugarmaxx contributing to the programme.

En route, people will be able to join in the procession, with prizes to be won. “We encourage South Africans to be great hosts, let’s show the world our warmth, friendliness and love of the game. We should all fly the flag, sing the National Anthem with pride, learn the Diski Dance and celebrate Football Fridays,” says Brand South Africa Chief Executive, Miller Matola. To mark this countdown milestone, he adds “Bring along your Diski Dance moves, as well as your knowledge about all things football.  Most of all though, bring all your uniquely South African passion and energy.”

The People’s Bus, in particular, provides an interactive 10-minute tour that includes FIFA World Cup™ team facts and trivia, foosball table fun and a mini cinema showing unforgettable moments from previous tournaments. On exiting the bus, good luck messages that will be posted on the Brand South Africa and Bafana Bafana website can be added to the bus message board.

Catch the procession at the following times and places:

08h30-09h00: Bree Street Taxi Rank, Newtown
09h30-10h00: Noord Street Taxi Rank, Newtown
11h00-12h00: Gandhi Square, Newtown
13h00-14h00: Community drive through Zola and Jabulani Mall surrounding areas
14h30-15h30: Jabulani Mall, Soweto
17h00-18h00: Maponya Mall, Soweto

About the International Marketing Council of South Africa (Brand South Africa)

The International Marketing Council of South Africa (IMC) was established in August 2002 to help create a positive and compelling brand image for South Africa. At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. These did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective. This led to the creation of the IMC, whose main objective is the marketing of South Africa through the Brand South Africa campaign.  There are many benefits to having a consolidated brand image, with the most important being that a consistent Brand South Africa message creates strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace.

For further information:

Kalay Maistry
Communications Manager
International Marketing Council of South Africa
Tel: +27 11 483 0122

Margaret Dingalo
Director: Stakeholder Relations
International Marketing Council of South Africa
Tel: +27 11 483 0122