Brand South Africa supports development of local hip hop artists

Youth hip hop article

Durban, South Africa, 23 May 2016 – The KwaZulu-Natal provincial government has announced its continued support for the Youth Hip Hop Festival with a new official partner, Brand South Africa.

Now in its third year, the annual Hip Hop Youth Festival, taking place on 10 and 11 June 2016, has expanded to include a youth talent-development programme which seeks to discover and nurture young musicians looking to break in to the highly competitive South African hip hop industry. Richie R Concepts, Established Productions and KgoloDaGuru, committed to finding new talent across KwaZulu-Natal, will spearhead this mammoth task.

The artist-development programme was launched in April at the BAT Centre in Durban. Auditions were held to unearth fresh South Africa talent in KwaZulu-Natal. The search is on for young hip hop vocalists, rappers, MCs and DJs, to unearth South Africa’s next hip hop sensation.

This youth development programme culminates into the two-day festival on Friday 10 June and Saturday 11 June.

On the first day of the festival, top industry players will host a series of workshops focused on empowering young musicians in the province. The second day of the festival will see a collective of these young musicians performing alongside some of South Africa’s top artists at an all-day youth concert.

South Africa is home to an eclectic arts and culture sector. Hip hop forms a critical component of the country’s arts industry. This can be seen in, among others, the first local musician to sell out one of the biggest concert venues in the South Africa.

The National Development Plan points out that the creative and cultural industries can substantially contribute to small business development, job creation, as well as urban development and renewal, which in turn improves South Africa’s competitiveness. This is why the Youth Hip Hop Festival has broadened its objectives to include the artist-development programme.

“The discovery of new skills is a key priority of the KwaZulu-Natal province,” the KwaZulu-Natal provincial government and Durban Tourism said in a statement. “At times youth’s passion for music and softer skills are discouraged in our communities. The value of the arts to social development and economic growth is often understated. The Youth Hip Hop Festival will discover, nurture and empower talented and tenacious young people keen to pursue a career in the arts. We are proud to be involved again this year.”

Twenty-four artists emerging from the artist-development programme will share the stage with South Africa’s top hip hop artists at the main event. The line-up for the festival includes over 20 headlining local artist and DJs along with an international act. Also in celebration on the South African Music Awards also taking place in the city, the Best Hip Hop SAMA 21 winner will also perform at this year’s festival at the Moses Mabhida Stadium in Durban, alongside the long list of hip hop greats.

Following the main event, 10 artists groomed through the development programme will be selected to represent South Africa at an American Music Festival in October 2016. The journey of these young emerging artists can be followed on the TV series My Connect – Road to the CMJ, to be aired on a national broadcaster after the festival.

With the hope of attracting over 25 000 youth, organisers of the third Youth Hip Hop Festival will work hand in hand with the KwaZulu-Natal provincial government, Brand South Africa, and media partners Gagasi FM and Channel O.

Part of the line-up includes Riky Rick, Major League, Junior De Rocka and WTF. The long list of other confirmed artists to be announced on Gagasi FM and social media each day over the next week, so stay tuned.

The full line-up will be released next Wednesday.

Durban Youth Hip Hop Festival information

Date: Saturday, 11 June 2016
Venue: Moses Mabhida Stadium, People’s Park East, Durban

Ticket prices

Golden Circle: R650
General Access: R350
VIP: R950.00

 

Youth hip hop poster

 

 

 


 

Distributed on behalf of: Richie R Concepts, Established Productions and KgoloDaGuru
Distributed by: TuTone Communications
PR Contacts: Melanie Gia Ramjee
Melanie@TutoneCommunications.com
+2784 682 3457