10 April 2014
South Africans are encouraged to show their pride, wear their colours, take a “selfie” and upload it on social media using the hashtag #FreedomFridaySelfie and/or #20YOFSelfie as the country builds up towards its 20 Years of Freedom celebrations.
The Department of Arts and Culture has reminded South Africans to mark this week’s Freedom Friday by wearing anything that makes them feel proudly South African.
Leslie Sedibe, CEO of Proudly South African, said: “The Freedom Friday selfie initiative is an outstanding platform for proud South Africans to express their pride and love for our beautiful country and all who live in it.
“Great strides have been made over the past 20 years, and it’s important for all of us to unite and collectively celebrate. We support the call for everyone to wear their SA colours with pride each Friday.”
Arts and Culture Minister Paul Mashatile said: “We have reason to celebrate our achievements since 1994.
“Our country still faces challenges, but together we can work towards a shared and prosperous future, with less than two weeks to go before Freedom Day, April 27, as part of the celebration, let us wear and show off our pride in being South African.”
Freedom Fridays form part of the build-up programme towards the 20 anniversary celebrations of our freedom and democracy on 27 April. At the same time, it aims to promote and deepen social cohesion and nation building.
Every Friday, people are encouraged to wear anything that expresses their national pride, including the flag, the jerseys of their favourite national sporting teams or anything that reflects their unity as a nation.
The campaign is a partnership between the department, Brand South Africa, Lead SA, the Government Communication and Information System (GCIS) and Proudly South African.
Yusuf Abramjee of Lead SA called on the nation to support the initiative. “Freedom Fridays campaign is a powerful platform for us all. Together, we can make a difference.”
The public can use a mix of social media sites to share their stories and thoughts on the last two decades of democracy: