New appointment: International Marketing Council of South Africa (IMC) appoints COO

Paul Mackenzie has been appointed chief operations officer of the International Marketing Council of South Africa (IMC), responsible for managing its day-to-day operations. The COO is a new position, created to add management capacity to the IMC as it continues to grow and expand its staffing numbers, projects and influence. The role of the COO includes planning; financial oversight and compliance; HR development; and operational management.

Prior to joining the IMC, Paul was general manager of the Centre for Development and Enterprise (CDE), a leading economic policy research and advocacy organisation. He has a Master in Business Administration (MBA) from the Gordon Institute of Business Science (GIBS) in Johannesburg.

The IMC was established in 2000 to create a positive, united image for South Africa. Using the slogan, “South Africa: Alive with Possibility” its mission is to articulate a brand for South Africa in order to attract tourism, trade and investment and to build national support for Brand South Africa.