Cities to play their part in building national competitiveness

johannesburg on the move
Johannesburg is known as the City of Gold. (Image: Brand South Africa)

Johannesburg, Friday 5 February 2016 – Positioning South Africa as a globally competitive destination is central to Brand South Africa’s mandate. Throughout the month of February Brand South Africa will engage with various stakeholders in the Northern Cape, Free State and Western Cape to discuss the vital contribution each province adds to South Africa’s national competitiveness.

Cities are critical in purveying the image of a globally competitive country and are therefore of utmost importance in building and communicating national competitiveness. Brand South Africa has therefore throughout 2015 hosted workshops across the country to ascertain the views of a variety of stakeholders in building the country’s reputation and competitiveness.

Media are invited to join in on the discussions around how all sectors of society can work together to position South Africa as investment globally competitive destination. In addition to these discussions, Brand South Africa will share nation brand corporate identity toolkit to empower attendees to cohesively communicate a positive image of South Africa across various communications platforms.

Media are invited as follows:

Northern Cape:
Date: Wednesday 10 February 2016
Time: 09h00-16h00
Venue: Protea Hotel, Kimberley Big Hole, W Circular Road, Kimberley

Western Cape:
Date: Wednesday 17 February 2016
Time: 09h00-16h00
Venue: TBC

Free State:
Date: Wednesday 24 February 2016
Time: 09h00-16h00
Venue: TBC

RSVP: Please confirm your attendance with Kelly Davids on

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

About Play Your Part

Play Your Part is a nationwide programme created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone.

Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.

For more information or to set up interviews, please contact:
Kelly Davids
Tel: +27 11 712 5072
Mobile: +27 (0) 74 928 4285