15 May 2013
A record 150 South African filmmakers were set to attend the 66th Cannes International Film Festival which opened on Wednesday, 12 of them sponsored by the National Film and Video Foundation (NFVF), which is also hosting the market screening of three South African films at the prestigious event.
The NFVF is running a South Africa pavilion as well as host an array of networking and presentation events over the 11 days of the festival as it pushes to open up new markets for local filmmakers and attract new investments in South Africa’s industry.
“Cannes is without a doubt one of the most strategic international film platforms,” NFVF CEO Zama Mkosi said in a statement on Tuesday.
“Our emphasis going there is to ensure that our film projects that we take there as well as the filmmakers attending do get as much business exposure as possible and the impact of that is tangible,” Mkosi said.
“Another area we will be focusing on is that of marketing our locations as suitable shooting destinations to the international filmmakers. I’m happy that provincial bodies like the KwaZulu-Natal Film Commission, Durban Film Office and Johannesburg Tourism are part of our delegation, and they will be able to sell their regions to potential investors.”
The NFVF announced on Tuesday that South Africa will be signing a memorandum of understanding with Kenya during the festival, aimed at opening opportunities for local filmmakers to explore working partnerships with their counterparts in Kenya.
The three South African films that will receive market screenings at Cannes are Diprente Productions’ comedy Blitz Patrollie, which opened on local screens over the weekend, Triggerfish Animation’s new feature Khumba, and Ten10Films’ Black South Easter.