Brand South Africa welcomes delegates to the One Young World Summit


Johannesburg, Wednesday 2 October 2013 – Brand South Africa is pleased to join the City of Joburg in welcoming all delegates to the 2013 One Young World Summit which opens at the Soccer City Stadium in Johannesburg, later today.  Since its inception, the Summit has become the world’s largest youth forum.

The Summit, which runs from 2-5 October, will bring together 1,500 young leaders from over 180 countries to deliberate on issues affecting youth of the world in particular, and all global citizens in general.

Brand South Africa, with a view to participating in the development of future leaders, has sponsored five young people to attend the Summit.  The energy and vitality of young people will be crucial in driving the country’s developmental agenda, including the spirit of volunteerism and active citizenship.

Brand South Africa CEO Miller Matola will participate in the summit, as a counsellor.  “We welcome the One Young World delegates to our country. They are all agents for positive change and we are encouraged by the leadership qualities these young people possess. Next year South Africa will mark 20 years of democracy. Importantly, those born in 1994, 1995 and 1996 will have the opportunity to vote for the first time. We must encourage the youth to vote in the upcoming elections, to ensure the durability of our country’s democracy.” said Mr Matola.

The Summit’s sessions will focus on education, global business, human rights, leadership and government, sustainable development and youth unemployment.

Note to editors

The five delegates Brand South Africa has sponsored to attend the One Young World Summit are:

Zanele Mabaso: Current lead mentor for Project 90×2030, that reaches out to young people to achieve sustainable development. Branch chairperson of Young Women’s Social Entrepreneurs and founder of the Young Social Entrepreneurs Academy.

Luvuyo Mandela: Involved in building an advisory service that helps corporates better engage with social communities, to unlock more gains for both parties. He is also working on a project called Skew Circle, aimed at building global citizens, based in our townships and rural communities.

Raelene Rorke: Co-founder of SpringAGE, a movement of young people collaborating with government and private businesses, to innovate priority sectors in South Africa. SpringAGE’s work is based on South Africa’s National Development Plan.

Thembi Graham: Works with non-profit organisations, the Fairytail Foundation and Team Cribnotes. The Fairytail Foundation offers reading classes and supplies some schools with books for their libraries. They also have holiday programmes to keep children off the streets.

Aslam Levy: Has recently taken up the position of Director: Social media at Government Communications. He has completed the national social media strategy and is integrating social media into government communications. There has already been a marked increase in followers and citizens interacting with the government on these platforms.

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness abroad. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

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For more information or to set up interviews, please contact:
Nadia Samie-Jacobs
Public Relations Domestic
Tel: +27 11 712 5007 Mobile: +27 (0)72 777 9399