Johannesburg, 17 March 2015 – Brand South Africa will host journalists from Nigeria, Kenya, Ghana, China and the United Kingdom from Tuesday 17 – Friday 20 March 2015 in Johannesburg during which media will be exposed to South Africa’s competitive advantages in a variety of areas.
This media tour provides Brand South Africa with an excellent opportunity to showcase South Africa’s competitiveness as well as the relevant policy actions around South Africa’s implementation of the National Development Plan.
Journalists from Nigeria, Kenya and Ghana were selected since Brand South Africa conducted primary research in these countries in 2014. The visit to South Africa by these journalists – as well as those from the UK and China – will give them an opportunity to experience South Africa for themselves.
The visiting journalists will be hosted by various stakeholders for a series of engagements aimed at profiling the competitiveness of our country in a range of areas – including culture and heritage, the diversity of our cities and science, technology and innovation. Engagements will include a visit to the CSIR, iThemba Labs, a video conference with the team heading up the SKA programme and interaction with South African corporates during a Brand South Africa hosted networking session with the Deputy Minister of Communications, Ms Stella Ndabeni-Abrahams. The journalists will also visit Soweto, the Nelson Mandela Foundation and experience Johannesburg on an inner city tour
Note to editors
About Brand South Africa
Brand South Africa is the official reputation management agency of South Africa internationally and locally. The organisation is mandated to build the county’s reputation, by contributing to the objectives of the National Development Plan (NDP) and contribute to improving South Africa’s global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.
For more information or to set up interviews, please contact:
Communications Officer Domestic: Brand South Africa
Tel: +27 11 712 5007 Mobile: +27 (0) 82 358 9047