Johannesburg, Thursday 22 September 2016 – Stakeholders in Mpumalanga will on Wednesday 28 September have the opportunity to engage in a conversation on the Nation Brand through Brand South Africa’s national workshop.
Parts of the conversation will address the importance of building a sustainable Nation Brand which will be led by Miss South Africa 2015 first Princess Refilwe Mthimunye.
Building a positive Nation Brand is vital to the country’s value proposition and these conversations enable stakeholders to evaluate how existing efforts to build a cohesive nation brand can be strengthened.
Brand South Africa as a result continuously works with various stakeholders around the country to share information on the country’s strengths which contribute to the national competitive identity.
Participants will also participate in the Nation Brand Masterclass during the workshop.
Media is invited to participate in the programme in Mpumalanga as follows:
Date: Wednesday 28 September 2016
Venue: Southern Sun Emnotweni, 15 Government Blvd, Nelspruit
RSVPS/Enquiries: Ntombi Ntanzi
Mobile number 081 7041488
Brand South Africa will also be able to facilitate any requests for interviews.
Follow the conversation on #SANationBrand
PROGRAMME FOR THE BRAND SOUTH AFRICA STAKEHOLDER WORKSHOP
|09:00-09:30||Arrival & registration||All|
|09:30-09:45||Welcome & Introductions||Jimmy Ranamane, Relationship Consultant: Government, Brand SA|
|09:45-10:00||Address and Provincial Context||Mpumalanga: Department of Economic Development and Tourism|
|10:00-10:45||Importance of Building a Sustainable Brand||Refilwe Mthimunye, Miss South Africa 2015 1st Princess/ National Spokesperson for ZAZI|
|11:00:-12:00||Nation Brand Master Class||Rabia Metedad, Manager: Activations, Brand SA|
|13:00 –13:30||Country Messaging and Overview of websites & Digital portal||Matalane Ngobeni, Manager: Digital & New Media, Brand SA|
|13:30–14:00||Nation Brand performance & Feedback||Dr Petrus de Kock, GM: Research, Brand SA|
|14:45-15:00||Wrap up and Closure||All|