Brand South Africa says farewell to Baby Jake

Johannesburg, Friday 13 December 2013 – Today South Africa puts to rest one of our national heroes and champions, Jacob Matlala affectingly known as ‘Baby Jake’ who passed away on Saturday morning following complications related to pneumonia at the age of 51.

Speaking from Houghton Johannesburg, Brand South Africa CEO Miller Matola said, “Baby Jake was a national treasure, and not just for his indomitable spirit. It was his big heart that made South Africans proud of him the most which he demonstrated through his charity works.”

“Baby Jake has played his part for our country. We are grateful for his efforts to profile South Africa and we will miss him but we will always cherish his work and his contribution to the South African brand,” concluded Mr Matola.

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Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness abroad. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

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