Brand South Africa, Miss Earth SA and the GEM Project play their part to clean up Diepsloot schools

PYP-tshirt-innerJohannesburg, Monday 19 October 2015 – Brand South Africa, as part of its mandate to build pride, patriotism and a spirit of active citizenship, has partnered with the GEM Project and Miss Earth South Africa. The three organisations will collaborate and play their part to clean up schools in the Diepsloot community on Saturday 24 October. The aim of the collaboration is to encourage citizens to play their part by cleaning up and recycling in their communities.Brand South Africa has collaborated with Miss Earth South Africa and the GEM Project through its Play Your Part programme. The Play Your Part programme is aimed at all South Africans and it aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.The clean-up will take place at the Leap Science and Math’s School as well as Akani Primary School in Diepsloot. Community members as well as pupils from the schools  will be actively involved in cleaning around their neighborhood and their schools.Like Brand South Africa, Miss Earth aims to ensure that they encourage and uplift the communities within which we work. Brand South Africa urges South Africans to become active citizens and play their part in addressing environmental issues in their communities.The newly-crowned Miss Earth South Africa Carla Viktor along with the runner up Jade Axon will be taking part in the clean-up project and will encourage the learners to play their part in taking care of their environment.GEM is a mobile rewards platform aimed at South Africans who want to play their part in society and it is for this reason that Brand South Africa has partnered with the organisation.  The GEM Project brings together volunteers from around the country and invites them to volunteer in community projects such as these.Download the GEM app and sign up to volunteer at the Diepsloot clean-up. App users who volunteer at the Diepsloot clean-up are immediately eligible to win virtual rewards known as ‘Gems’. The Gems can be used to buy airtime or data, prepaid electricity, or even movie tickets.Opening a GEM account is quick, easy and free, and can be done on both smart and feature phone:

  1. Download Gem via USSD by dialling *120*GEM1# or as an app. The ‘Gem Project’ app is available for download on App Store and Google Play
  2. Sign in to see volunteering opportunities in your area. When they’ve decided on a day and a place, the app tells them how many GEMS you’ll earn as a token of appreciation
  3. Select the Diepsloot clean-up taking place on Saturday 24 October

Media is invited to attend as follows:Date: Saturday 24 September 2015Time: 09h00 – 12h00Venue: Akani Primary School, The Akani Centre, Bophelang, Diepsloot West, Extension 4 (both on the same street)RSVP: Please confirm you attendance with Boitumelo Mpete on boitumelom@brandsouthafrica.comFor more information or to set up interviews, please contact:Boitumelo MpeteTel:+27 11 712 5007Mobile: +27 (0) 82 358 9047Email: boitumelom@brandsouthafrica.comVisit www.brandsouthafrica.com