Brand South Africa flying the flag at the World Economic Forum’s New Champions meeting

Johannesburg, Wednesday 11 September 2013 – Brand South Africa will fly the South African flag at the World Economic Forum’s Summer Davos or Annual Meeting of the Champions in Dalian,Peoples Republic of China from 11-13 September 2013.

The high powered South African delegation to the Summer Davos will use the opportunity to network with government leaders, business representatives, and civil society to profile and position South Africa as a competitive, developed economy that offers investors good returns on investment and other benefits.

The New Champions meeting follows the World Economic Forum’s announcement of its 2013 Global Competitive Index which revealed that South Africa has improved on four of the 12 pillars of competitiveness, namely: Institutions, Goods & market efficiency, Business Sophistication and Innovation.

South Africa has also made steady progress on the Innovation pillar, improving by three positions to 39 this year.  This must be harnessed to drive the National Development Plan as South Africa’s blueprint for economic and social development by 2030.

Brand South Africa CEO Miller Matola commented on this saying, “Economists recognise that innovation is a product of entrepreneurial activity and injects dynamism into an economy.  This reflects very positively on the South African economy and opportunities for growth.  It is also the factor that has been shown to drive social and economic development in other developing countries.  South Africa open for business and we invite investors to look at what we have to offer.”

Meanwhile, South Africa retained its position on three pillars: financial market development, technological readiness and market size.

South Africa will be represented at the Summer Davos by:

Miller MatolaChief Executive OfficerBrand South Africa
Paul Scott MatthewDirectorAfrica North Star Alliance
Imrhan ParukExecutive, Corporate DevelopmentAfrican Rainbow Minerals Ltd (ARM)
Patrice T. MotsepeFounder and Executive ChairmanAfrican Rainbow Minerals Ltd (ARM)
Anne Githuku-ShongweFounder and Chief Executive OfficerAfroes Transformational Games
Bronwyn NielsenSenior Anchor and Executive DirectorCNBC Africa
Tsholofelo B.L. MolefeGroup Executive, Group Customer ServiceEskom Holdings SOC Limited
Steve J. LennonGroup Executive, SustainabilityEskom Holdings SOC Limited
Zola TsotsiChairmanEskom Holdings SOC Limited
Martyn DaviesChief Executive OfficerFrontier Advisory Pty Ltd
Monhla Wilma HlahlaChairman of the BoardIndustrial Development Corporation of South Africa Ltd (IDC)
Lynette NtuliFounder and Chief Executive (Pty) LtdInnate Investment Solutions
Jayendra Naidoo (Jay)Executive ChairmanJ&J Group
Avril HalsteadChief Director, Sectoral OversightNational treasury of South Africa
Ellis MnyanduEditor: Business ReportSekunjalo Independent Media
Iqbal SurvéExecutive ChairmanSekunjalo Investments Ltd South Africa
Patrick SchofieldFounderThe Indalo Project
Bruce HartHead, China Africa Business DevelopmentThe Standard Bank Group Limited
Kuseni DlaminiChairmanTimes Media Group Limited
Lungisa MatshobaFounding Chief Technology OfficerYOCO

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness abroad. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

Further resources from Brand South Africa

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For more information or to set up interviews, please contact:

Nadia Samie-Jacobs

Public Relations Domestic

Tel: +27 11 712 5007 Mobile: +27 (0)72 777 9399