Brand South Africa consults citizens on South Africa’s competitiveness


JOHANNESBURG, 22 October 2013 – Brand South Africa invites interested parties to attend the inaugural South African Competitiveness Forum at Gallagher Estate, Midrand on 5 November 2013 by registering online at:  Only 200 leaders from across the broad spectrum of society – government, business, youth, civil society – will have the opportunity to be part of this conversation.

A country’s competitiveness is intrinsically linked to its reputation and in the build up to this historic conference, Brand South Africa has been engaging with citizens throughout the country on various platforms.  Brand South Africa will wrap up its countrywide stakeholder engagements with an interaction with a cross section of citizens in Durban on Thursday 24 October.

As Brand South Africa prepares to host the Competitiveness Forum, it has been important to gain insight from various stakeholders about perceptions around the country’s competitiveness and what does it mean for the ordinary citizen.  It has also been crucial to understand how citizens feel about playing their part to improve our competitiveness and therefore our reputation.

This will be critical if we are to successful implement the National Development Plan to ensure a country that is developed socially and economically by 2030.  This will ensure a strong foundation for the country’s growth trajectory going beyond 2030.

Brand South Africa CEO Miller Matola said, “This is an opportune time for all South Africans to play their part to build a robust future for generations to come. We are collating the input from our countrywide stakeholder engagements, and these points will be tabled at the Forum, which is a strategic platform through which Brand South Africa intends to work with government, business and civil-society stakeholders.  We need to identify our competitive strengths and challenges to find a common approach to maximising our strengths and minimising our challenges.”

Participants at the South African Competitiveness Forum deliberate under the following themes:
•         Education, skills & labour;
•         Products and services;
•         Governance and leadership;
•         Infrastructure; and
•         FDI competitiveness

Brand South Africa’s Head of Research, Dr Petrus de Kock, will host Thursday’s stakeholder session in Durban. He will also discuss South Africa’s performance in various global competitiveness indices.

Media are invited to attend the stakeholder engagement as follows:
Theme:                     South Africa’s Competitiveness – a programme development and input workshop
Date:                        Thursday 24 October 2013
Time:                        09h00-14h00 (programme concludes with lunch)
Venue:                     Elangeni Sun
63 Snell Parade

Facilitated by:        Dr Petrus de Kock – Brand South Africa
Enquiries/RSVPs:  Nadia Samie-Jacobs
Public Relations Domestic
Tel: +27 11 712 5007 Mobile: +27 (0)72 777 9399


Media are invited to RSVP should they wish to cover this event with name, surname, ID number, media house and designation.

About Brand South Africa

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness abroad. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.

Further resources from Brand South Africa

Story on SA Competitiveness Forum:

Media are invited to visit for further resources which can be reproduced without any copyright infringement.  Kindly attribute to Brand South Africa.

For more information or to set up interviews, please contact:
Nadia Samie-Jacobs
Public Relations Domestic
Tel: +27 11 712 5007 Mobile: +27 (0)72 777 9399