Johannesburg, Tuesday 14 July – Brand South Africa will play its part on International Nelson Mandela Day by making a difference in the lives of South Africans through its flagship programme Play Your Part. Brand South Africa will engage with communities in various parts of the country and by supporting charitable causes aimed at improving the lives of fellow South Africans.
Play Your Part is a nationwide programme by Brand South Africa created to inspire, empower and celebrate active citizenship in South Africa. Its objective is to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing – because a nation of people who care deeply for one another and the environment in which they live is good for everyone. This programme aims to encourage South Africans to actively participate in improving their communities which will in turn drive the implementation of the National Development Plan which is South Africa’s blueprint for economic development and social cohesion by eliminating poverty and reducing inequality by 2030.
Play Your Part for active citizenship
In support of this commemorative month and as part of its mandate to build pride, patriotism, and a spirit of active citizenship, Brand South Africa, has also partnered with the GEM Project who have developed a Play your Part app which contains a number of organisations needing assistance from South Africans. These include, amongst others, the provision of clothing, assistance with homework, job shadowing and skills development, which all South Africans will be able to support.
Once an individual has participated in assisting a cause, they are eligible to receive a reward via the app, termed “a GEM”, which can be converted into a number of products such as airtime/data, pre-paid electricity, or even movie tickets.
Brand South Africa’s Acting Chief Marketing Officer Ms. Sithembile Ntombela says: “This partnership is an extension not only to the commemorative month’s activities and actions of goodwill by South Africans, but we hope that the nation will continue to contribute to positive change because a nation of people who care deeply for one another, and the environment in which they live, is beneficial for everyone. This is our call to action so that everyday can become a Mandela Day!”
The app is a social development drive, that aims to mobilise communities within themselves so that they can help each other rise. Volunteers are encouraged to donate their GEMs back to the needy causes during Mandela Month. In order to ensure continuity and mobilise support even beyond Mandela Month, corporates are also encouraged to donate GEMs so that they can be allocated towards causes on an ongoing basis.
Brand South Africa invites you to download the app, play your part and contribute to the discussions by following the conversation during Mandela Month @Brand_SA #MandelaMonth2015 or #TimeToServe.
Refurbishing an orphanage in Limpopo
On Friday 17 July, Brand South Africa will play its part for Nelson Mandela Day by refurbishing the Mponegele Ke Itirele Orphanage Centre and assisting with general maintenance on the premises.
Through the Play Your Part programme, Brand South Africa encourages all South Africans to make a positive social change in their communities in order to make a difference in the lives of the people of South Africa. Play your Part further seeks to empower and celebrate active citizens in our country.
Brand South Africa will also participate in the Mayoral Nelson Mandel Day celebrations on Saturday 18 July at the ZZ2 Farm in Limpopo. The workers on the farm will teach school children from the orphanage about agriculture. The farm workers will share their skills with the children which will empower them to grow their own vegetable gardens at the orphanage.
Blitz Clean Up Day, London Road Alexandra
Brand South Africa staff will join other active citizens to clean up London Road and Juskei River as part of the wider Green Economy Sustainable Job Creation Concept on Friday 17 July. The aim is to have a “Blitz Clean Up Day” of the London/Vincent Tshabala Road and Jukskei River under the banner of #GreeningAlex.
This initiative responds toBrand South Africa’s mandate to work with stakeholders to position South Africa as an investment and business destination of choice. Having a cleaner Alexandra will make the area more attractive to investors and businesspeople which will contribute to economic development and job creation and will therefore improve the lives of the community.
Brand South Africa will participate in this initiative because it will highlight some of the challenges that have been identified that continue to hinder private sector investment in the community of Alexandra, some of which include poor infrastructure and environmental degradation.
Brand South Africa supports #Trek4Mandela
Brand South Africa’s Chair of the Marketing Committee Mr Thebe Ikalafeng will join other South African imminent personalities who will summit Mt Kilamanjaro on 18 July 2015. The #Trek4Mandela climbers are aiming to raise funds to keep 270 000 girls in school. Keeping girls is school is directly related to the global competitiveness of a country.
Brand South Africa invites you to play your part this Nelson Mandela Day to keep a girl child in school by SMSing “Thebe”to 42513 to pledge R30. Follow Thebe’s journey on Twitter at @Brand_SA, @ThebeIkalafeng or @trek4mandela #Trek4Mandela, #MandelaDay