2010 National Communication Partnership Annual Conference

Thursday 16 August 2007

What was said at the 2010 National Communication Partnership conference, 15 August 2007

“Indeed, Africa’s time has come – and as communicators and we are ready to tell our own stories, as Africans we will tell stories of a developing African continent. It is our responsibility not anybody else responsibility. It is our assignment not anybody else assignment. We are delegated by history to communicate about Africa’s stories of success; the world cup is one of those stories to be told” – Mr Nkenke Kekana, Chairperson: 2010 National Communication Partnership

“There is a clarion call to communicators to seize the moment Africa has been given. Africa’s time has come to tell the story of Africa in different voices; to tell our story in tenor and alto and bass, but to tell our story of Africa” – Mr Nkwenkwe Nkomo, Co-chairperson, 2010 National Communication Partnership

“Nobody is going to change Africa for us. Nobody is going to project Africa for us. No one knows Africa better than us. No one else knows how we want to project Africa to the world” – Rev Dr Makhenkesi Stofile, Minister of Sport and Recreation South Africa

“Uninformed commentators, even in the 21st century, those, who are by no means superior but are fortunate to possess the measuring rod, still regard Africa as one big country where all forms of crime, criminality and barbarism are the rule. It is a challenge for Africa…to use the opportunity of the 2010 World Cup to counter the wrong perceptions of Africa and project the positive image and values of the continent” – Mr Ben Egbuna, President of the African Union of Broadcasting and Director General of the Federal Radio Corporation of Nigeria

“We have to tell the world our story. It is easy to write off the media and say they only tell the negative story. It is time for us to take control of the story” – Ms Yvonne Johnston, CEO: International Marketing Council

“[What we are seeking] is an African solidarity by communicators that will henceforth seek means and ways of promoting a positive image of our continent…. This solidarity will ultimately [be] embodied in the establishment of a continental network of communicators with a defined mandate and objectives beyond 2010” – Mr Nkwenkwe Nkomo, Co-chairperson, 2010 National Communication Partnership

“All over Africa you find that Africa’s time has come – to celebrate to sing and dance but also to deliver excellence, efficiency and to be global players. Africa’s time has come not just to be looking for charity but for challenge” – Mr Danny Jordaan, CEO: 2010 FIFA World Cup Organising Committee South Africa

[We must] stand shoulder to shoulder united as one people to say ‘Africa’s time has come’ – Mr Tim Modise, Chief Communications and Marketing Officer 2010 FIFA World Cup Organising Committee South Africa

“Africa’s time has come to do her thing
Africa’s time has come to tell her story
Africa’s time has come to bring the world together
Africa’s time has come to host the football spectacular
Africa’s time has come to showcase her beauty and richness
Africa’s time has come to create and bequeath a living legacy”
Mr Nkwenkwe Nkomo, Co-chairperson, 2010 National Communication Partnership