Online journalists’ alerts

A new free online tool has been launched to help journalists source relevant content for their stories. Media Alerts will allow journalists to reach the people with the right contacts and information, before deadline.

Media Alerts is aimed at helping reporters decrease the amount of time spent finding information and industry experts. Radio and TV producers will also find it especially useful for sourcing people to interview for the next talk show. Based on the popular American Help A Reporter Out concept, Media Alerts is a simple service to help journalists get the best content, quickly.

How it works

Through an easy to use online form, you enter your specific requirements, from looking for IT experts who can comment on the new communications minister, to finding entrepreneurs who use Facebook for business. You will be able to specify the details of what you need, your deadlines and how you would like to receive the information.

Your requests will be sent to a database of people who are in a position to help. The person who has the right information can then contact you directly, following the contact preferences and deadlines you specify.

Using the power of networks

The subscribers that receive your requests are mostly PR practitioners, who have direct access to the CEOs, MDs, entrepreneurs, celebrities and other networks of interesting individuals. With their extensive contacts, plus their desire to build good relationships with more journalists, they are an obvious source for the information you need.

The PR subscribers have been given one rule though – to only ever send you content that is directly relevant to your request. Any abuse of this rule will see them being removed from the service.

Start sending your requests now

Media Alerts will be sending the first alerts on 21 May, so in the meantime, be sure to submit your requests for the next story you need to research – it’s free. Your requests will form part of the first batch of Media Alerts, helping you access a fast-growing network of people who want to help you.

Media Alerts is an Encyclomedia service, designed to make journalists’ – and PR practitioners’ – work a little simpler.

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